Book Summary:

Shiny Shiny: How to stop being a social media magpie

Magpies are notorious birds for swooping down and collecting stuff that glitters in the sun. When they bring it back to their nest, most of it is not wanted. Milk bottle tops, silver foil, lost keys – they don’t help make the nests or feed their chicks.

They are intelligent birds. They are even reported to recognise themselves in their reflection, a trait rarely found outside humankind.

But, even though these shiny objects are worthless and pointless to their existence, they still catch their eye and feel compelled to bring them home.

Description:

Having helped thousands of coaches, trainers and consultants with their marketing plans and strategies over the past eight years, Karen Skidmore has seen the same thing happen over web tech marketing tools, in particular social media sites such as Twitter and Facebook.

This book is a no nonsense guide for those who want to cut through the hype and use the web to grow their business .

Its approach is humorous but the output from taking the sage advice in these pages will make a significant difference to your profit line.

In seven easy-to-apply steps, you are taken by the hand and shown how to shine.

“Its simplicity is its brilliance” - Tom Evans

About The Author : Karen Skidmore

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