Book Summary:

Discover how to gauge your online success based on social media metrics

With so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for understanding your online audience.

Description:

You\'ll learn to sift through all the information available about social media monitoring and metrics so that you can listen to what is being said about your business, read your analytic dashboard, understand what metrics mean for you, calculate your return on investment (ROI), and apply your findings to future social media marketing campaigns.

* Helps you wade through the plethora of social media monitoring and metrics to discover what elements are most applicable to your needs
* Explains the meaning behind the social media metrics tools so that you can understand how to make those results work for you
* Shares examples of how to calculate both the financial and non-financial return on investment of your social media efforts
* Includes real-world case studies that demonstrate how small and large businesses are using social media metrics

With this helpful book by your side, you will learn how to understand the information you acquire regarding your social media marketing efforts and then put that information to work for your business.

About The Author : Leslie Poston

eslie Poston, co-author of Twitter for Dummies, is a speaker and leading authority in social networking, new media, brand and business development with a concentration in food, wine, spirits, off-beat brands, music and film. She is the Founder and CEO of Uptown Uncorked social media and business development consultancy and the Founder of Social Mic. She is also the Co-Founder of Film Pop!, a digital and new media services development agency for independent film. A firm believer in translating online relationships and successes into the offline world, she has also founded Social Media Breakfast New Hampshire, PodCamp NH and the nationwide Strong Women in Tech initiative.

Hire Leslie to consult or speak: http://leslieposton.com.