Evaluation Criteria for SEO Copywriting
Identifying the best companies in a given industry takes an independent authority. At topseos, the independent authority on search vendors, we evaluate and rank the best content creation companies in the industry. Our in-depth analysis and client evaluation separates the best in the industry from the rest. We often times also contact clients of every company to obtain a client evaluation to help understand the client experience. We then delve into the business practices of the vendors and compare that against industry standards.
topseos has identified five key areas when it comes to content creation that separates the best from everyone else. These key areas are: SEO friendly, marketability, conversion driven, variance, and writing standards.
The first key area identified by topseos for content creation is how SEO friendly the content is. Does the content factor in keyword density? How is the overall SEO strategy of the site complimented by the content?
Another factor reviewed is the marketability of the content. Is the content effective at communicating the message of the site? Does the content effectively sell the business, products, and/or services that the site represents?
We also evaluate the content to determine if it is conversion driven. What is the ultimate goal of the Web site? How does the content drive visitors to reach that end result?
Additionally we evaluate each vendor based on the variance of work that can be completed. Does the content creation firm offer writing of keyword rich articles, authoritative papers, white papers, blog entries, ghost writing, press releases, and more?
Finally, we analyze the writing standards of each vendor. Do they use proper language within the content? Does the vendor understand MLA and APA writing standards?
Here are a few questions that we may ask clients of a content creation firm as part of our evaluation process:
General Queries:
- What type of needs analysis was conducted before work initiated?
- What type of a ROI were you anticipating, what was achieved and in what time frame?
- What would be 3 things you would change about your experience?
- What was your total investment?
- Rate your overall experience (1-10; 10 being the highest).
Project Specific Queries:
- How is keyword research performed to identify the keywords that will be targeted in the content?
- How is keyword density used in relation to content creation?
- What editing processes are put in place?
- Are topic development strategies used? Which ones?
- Are conversions measured from the content that is generated? How?
