Internet Marketing Research, Search Engine Marketing Research and Strategy, Online Marketing Research, Training and Education

The takeaway from a new study out this week finds CPG brands should be using their websites to build consumer loyalty. Research founds that consumers who visit brands' CPG websites finish 41% more transactions than non-website visitors; website visitors were also found to spend 53% more in category dollars.......

View Research

The number of companies in the Inc. 500 that maintain a blog dropped significantly in 2011. Just 37% kept a corporate blog down from half in 2010, 45% in 2009 and 39% in 2008, according to the University of Massachusetts study.Marketing and advertising companies were found to be the most likely bloggers.......

View Research

Online ad spending in the U.S. grew by 23% to just over $32 billion last year. This year eMarketer forecasts it will grow slightly more, 23.3%, to $39.5 billion.Meanwhile eMarketer forecasts a 6.1% drop in magazine and newspaper print ad spending bringing the 2012 total to $33.8 billion.This double-digit.......

View Research

Social media is becoming an increasingly valuable marketing channel and marketers are getting onboard and finding success. Eighty-eight percent believe they are getting a positive return on their ROI.How they measure success varies from business to business. "Different businesses are measuring the benefits.......

View Research

While it says online dollars have already outstripped newspapers and magazines separately, today's announcement by the New York-based researcher marks the first time digital is projected to surpass the two combined.U.S. online ad spending will grow by 23.3 percent in 2012, eMarketer projects, to $39.5.......

View Research

Having launched just over two and a half years ago, Bing now has a 15.1 per cent share of the search engine market – compared to the 8.4 per cent on its launch.The figures, released by comScore, saw Yahoo! slip into third position during 2011. Its share of the market fell from 15.1 per cent to.......

View Research

Bing which launched in June 2009 with an 8.4 percent search engine market share, now accounts for 15.1 percent of searches.As Yahoo dropped to third, Google continued to lead all search engines in December with 65.9 percent market share.The search engine rankings for December 2011, according to comScore,.......

View Research

A report from Marin Software found that PPC campaigns generated twice as much activity from smartphone and tablet users in the fourth quarter of 2011 compared to the previous three-month time period. Search ads that reached iPad users generated 38 percent higher click-through rates than ads targeting.......

View Research

In its latest report, State of Social Media Marketing: Top Areas for Social Marketing Investment and Biggest Social Marketing Challenges in 2012, Awareness found that both social media and content marketing are top priorities among businesses this year.Seventy percent of marketers say social is their.......

View Research

While most brands have some kind of social network profile in many cases those profiles aren't 'working for' the business. What that means is that many social profiles are simply that - a profile of the company - and don't offer anything for the consumer base to engage with; these profiles aren't creating.......

View Research